(Clean new) real estate market in mainland China under the atmosphere of a sough, Guangdong has real estate executives and jumped into the network, as with many of China’s leading real estate companies, attempts to the network of e-commerce platform as they attempt to extricate.

　　A major property developers in Guangdong South China Online housing Center platform in early December a comprehensive on line. A number of people in the industry believe that real estate online and the platform in the industry, marking real estate agents have been opened under regulation on an unprecedented scale of the first wave of industry consolidation curtain, or will be the prelude to shuffle the entire real estate related industries.

　　Expert analysis, the rise of online sellers, partly because the property market experienced a rare winter, developers are actively seeking marketing innovation to cope with the depressed situation of the property market, on the other hand are e-commerce businesses used the current market situation, behind the big push.

　　By using e-commerce model, developers break through the road currently remains to be seen, but the price is certainly a main line.

　　It is understood that this line of products in a company in Shenzhen, Xiamen, Fuzhou, Guangzhou, Changsha and other 14 cities for a total of RMB 1 billion houses in South China, the implementation of the whole network sales, the maximum discount of more than 200,000 yuan. September vanke Shenzhen Company Limited was the first real estate group buys online in cooperation with Taobao, 53 total more than $ 35 million worth of housing stock is being robbed and empty within 3 hours.

　　In fact, China’s real estate sector “Star” characters SOHO China Chairman Pan shiyi, began selling on the Internet in April of this year. Today, mainland China famous Taobao also launched a new House on the sale of e-commerce testing platform.

　　Late last month, SOHO China, Hua Yuan real estate, China vanke, longhu, such as 20 developers directly announced the setting up of “China real estate bidding Coalition” group to online auction sellers.

　　China’s housing agency “I love my home” Vice President Hu Jinghui believes that because real estate transactions of fixed program and procedures, some process must also be completed online. Currently is a downturn in the property market real estate e-commerce campaigns enabling tool for soliciting, but changing real estate market downturn situation it is not realistic to look forward to working with e-commerce.